Meet Our CEO & Founder

Shashikant Yadav

Founder of JewelDivine, an AI-powered jewellery discovery platform redefining how the world experiences beauty and trust.

Shashikant served over 15 years in the Indian Navy as a Marine Engineer and IT Leader, leading modernization, automation, and SAP transformation projects in mission-critical environments. That discipline and precision now guide every AI system he builds.

After leaving the Navy, he led AI and Digital Transformation programs at in a startup environemnt, where he directly reported to CEO, managing analytics and product teams. While analyzing data for a leading jewellery house, he identified a critical gap in authenticity, personalization, and user experience—an insight that inspired JewelDivine.

He holds a PGP in Applied Data Science & AI from IIT Roorkee, an MBA in Finance from NMIMS, an MJMC from Andhra University, and is pursuing a Ph.D. in FinTech at IIT Patna. His mission is to apply AI to make luxury commerce intelligent, transparent, and human.

JewelDivine’s Vision, Mission & Validation

Vision

Reimagine jewellery discovery through AI-powered personalization and authenticity. We’re transforming how people experience beauty—moving from static catalogues to smart, interactive journeys that build trust. By blending computer vision, data insights, and design intelligence, JewelDivine helps every buyer find pieces that reflect both aesthetics and assurance.

  • See how designs look on you with precise, real-time visualization.
  • Shop with confidence through transparent authenticity signals.
  • Avoid choice overload with curated, style-aligned recommendations.

The result is a buying experience that feels personal, trustworthy, and effortless—every time.

Mission

Build an AI platform that connects jewellery artistry with modern intelligence through three key engines:

  • AI Selfie Try-On: Real-time visualization of how each design looks on you.
  • Authenticity AI: Detects fake or misrepresented items via metadata and image validation.
  • Taste Graph: Learns individual style preferences for curated recommendations.

90-Day Execution:
Month 1 — Hire core team (AI engineer, full-stack dev, ops lead).
Month 2 — Develop complete web + mobile platform with integrated AI modules.
Month 3 — Onboard jewellery houses (e.g., Kushals) and finalize MoUs with delivery partners for same-day fulfilment in select cities.

Validation

Our validation focuses on proving product readiness and partner scalability within the first quarter.

  • Phase 1 (0–90 days): Hire → build → begin partner onboarding.
  • Phase 2 (post-90 days): Pilot with 2–3 retailers to measure engagement and AI accuracy.
  • KPIs: +25% add-to-wishlist, ≥10% try-on → click-through, <2% false authenticity flags.
  • Privacy & Trust: On-device rendering, clear opt-outs, transparent authenticity scores.

Goal: Demonstrate measurable trust and scalable impact before public beta.